Ovation first opened its doors on January 2nd 2000. From the very beginning the plan was to be accountable for time, to understand clients better, break the link between selling a financial product and providing advice. Our values remain the same 17 years later. We do what’s right, not what’s the most profitable. We apply the “would I give my mum the same advice?” as a litmus test for everything we do. Finally, we act with integrity and honesty, even if that sometimes means clients hearing things they don’t like.